Heet is one of the brand of Monticello Drug Company (MDC). They have grown their company by acquiring strong and well-recognized brands from larger pharmaceutical companies. They believe that these brands were considered non-core under previous ownership and, in most cases, did not benefit from the focus of senior level management or strong brand support. Their management has taken advantage of this opportunity by providing each acquired brand with the marketing support and attention necessary to enhance the brand's market position, expand its distribution and successfully managing each line effectively.