REMBRANDT was the discovery of cosmetic dentist and whitening pioneer, Dr. Robert Ibsen. His goal was to provide his patients with effective whitening power that would help fix the stains and scratches on their teeth. But he couldnt find anything on the market that served this purpose. So he headed to his lab and created REMBRANDT, the first whitening toothpaste the category had ever seen. Even though the category has grown over the years, unlike other whitening brands, REMBRANDT still stays single-mindedly focused on teeth whitening.