PURPOSE is sensitive skin care made easy. PURPOSE is the brand trusted by women who value simple and pure skin care products that leave their skin feeling clean, refreshed, and moisturized. Recommended by dermatologists and formulated for everyday use for sensitive skin, PURPOSE products were developed with dermatologists to be gentle enough for all skin types, even sensitive skin care. PURPOSE skin care products are hypoallergenic and non-comedogenic (won't clog pores).