Aquafresh

launched in 1973, was the first striped toothpaste on the market and its blue and white stripes were a clear illustration of two product benefits its ability to fight both oral malodor and dental caries. The 'ocean of freshness' advert used images of blue seas and waves to communicate the product's novel freshness and taste attributes. Development of the Aquafresh brand continues today, with a number of Aquafresh products available that meet the changing needs of patients. Dental research supported by GSK ensures that the Aquafresh brand continues to address critical oral health issues.

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www.aquafresh.com

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