In a small town in Georgia in 1920, an American icon was born. That year, a pharmacist in Griffin, Georgia, developed a cough and cold syrup called Creomulsion. A group of investors in Atlanta, forty miles to the north, learned of his formula and arranged, through contacts at Coca-Cola, for a chemist to test it. The test proved Creomulsion to be a highly effective cough medicine, and so, that October, the investors founded Creomulsion Company. The product was manufactured at a plant in Griffin and moved rapidly toward national distribution, supported by ads in daily and weekly newspapers.