Bag Balm was born in 1899. John L. Norris bought the formula for Bag Balm a salve created to soften cow uddersthat worked extremely well. Mr. Norris traveled from Lyndonville, Vermont to Boston to design the original can. Its distinctive dominant green color, accented by red lettering and red clover surrounding a cows head on the top of the lid, has remained virtually unchanged for over 100 years. From baby bottoms to quilting bees, from hardworking hands, to feet that can go the distance. From outdoor adventures, to furry friends at home. Bag Balm, it seems, is everywhere and working as hard as ever.