Consort grew up with Regular Guys. Since 1965, Regular Guys have come to Consort whenever they wanted to look good. Today their complete line of men's grooming products remains the choice of Regular Guys everywhere. Their mantra is to always leave hair looking neat and clean, never stiff or sticky. To give Regular Guys a real choice, not a pseudo-adaptation of some girlie-girl lineup repackaged and re-directed to make it seem it was meant for guys.