Meda Consumer Healthcare is the U.S. over-the-counter division of Stockholm-based Meda AB, a top 50 global specialty pharmaceutical company. As a key part of Medas business strategy, the consumer healthcare division extends Medas reach into the fast growing OTC and dietary supplements markets. While you may not know Meda, you probably know and use their consumer healthcare brands including: Balneol, Contac, Feosol, Geritol and Vivarin. These well-known household brands form the core of their retail products, and can be found on the shelves of all major food, drug and mass merchant stores nationwide.