Absorbine started in 1892 by Wilbur Fenelon Young. He and his wife, Mary Ida, developed an extremely effective, all-natural formula of herbs and essential oils to treat lame, overworked horses. Absorbine Veterinary Liniment became a huge success. As its popularity continued to grow, farmers discovered that Absorbine could relieve their own muscle pain as well. This inspired Wilbur and Mary Ida to develop Absorbine Jr., specially formulated to provide similar relief for the human body.