Alacer Corporation was founded in 1972 with a focus on vitamin C, complemented by minerals and B vitamins. This vitamin C focus led the company to collaborate in its early days with global vitamin C experts, including extensive consultation with Nobel laureate and vitamin C advocate Linus Pauling. In 1978, Alacer introduced the Emergen-C effervescent powdered vitamin supplement drink mix as the "champagne of nutritional drinks." The good tasting, fizzy drink mix featured 1,000 mg of vitamin C, B vitamins and electrolytes, which became Alacer's signature formulation. Herbspro.com is proud to carry the entire range of this fine brand.