BNRG's roots are closely intertwined with the life and career of its founder, Kevin Lawrence. In 1991, after a storied bodybuilding career, Kevin founded BioNutritional Research Group to research and develop protein substrates based on the same formula that had cured his son and to incorporate them into new bioengineered foods. Over a decade and a half later, BNRG continues to be a success story extending the Power Crunch line with the unique Power Crunch Chocolate, Whey Protein, etc. is proud to carry the entire range of this fine brand.