Celsius, the world's first negative calorie drink, was developed by a dedicated team of experts united by a strong commitment to true science. Celsius launched in June 2005. The science also shows that drinking Celsius 15 minutes prior to exercise reduces body fat, increases endurance and provides greater resistance to fatigue (increased energy). Celsius is committed to delivering the highest quality products to you. Celsius manufacturing facilities are GMP (good manufacturing practices), thus providing consistently high quality products. Celsius goal is to continue to provide Celsius customers with the finest and highest quality great tasting products that produce optimal results, and to continue with innovation in the functional beverage category. Herbspro.com is proud to carry the entire range of this fine brand.