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In 1945, Dr. Louis Schleuse, a pharmacology professor at the University of Texas, developed a lightweight lotion. It was the birth of the Lubriderm brand. It was named Lubriderm lotion to describe both its moisturization and dermatological benefits. For decades, the Lubriderm brand was used solely by dermatologists and pharmacists for sensitive skin, dry, itchy skin and uncomfortable skin. It was acclaimed for its simple, proven and effective properties fast absorbing, long-lasting moisture. Lubriderm believes everyone should enjoy the feeling of healthy looking, comfortable skin. is proud to carry the entire range of this fine brand.