In 2010, Todd and Ejyo reconnected and were working together on a natural product that needed a petroleum jelly-like base. They said, "no way!" to petroleum and looked for an alternative. The only other options contain bleached beeswax, hydrogenated oils, synthetic perfumes and other undesirable ingredients. After researching petroleum jelly and skin care, they were determined to make something with the highest quality organic and natural ingredients available. It needed to be as sustainable as possible while still being affordable for everyone. After hundreds of scientific tests in the kitchen using every empty jar in the neighborhood, they came up with Waxelene. The biggest improvement was designing an aeration process that creates the fluffy texture. Waxelene is the first product that creates a waterproof barrier that is breathable. Herbspro.com is proud to carry the entire range of this fine brand.