Hero Nutritionals was founded by Jennifer Hodges, makes vitamin history by being the first company to put vitamins and minerals into a gummy delivery system. The first gummy vitamin for children Yummi Bears is launched and has since become the #1 Selling Children's gummy vitamin brand in the industry. At Hero they believe in embracing a healthy, happy life through positive nutrition. That's why in 1997 they invented Yummi Bears, the first and still the best gummy vitamin. Hero carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial. Herbspro.com is proud to carry the entire range of this fine brand.