Matrixx Initiatives, Inc. is the maker of the Zicam family of products, including Zicam Cold Remedy, the #1 cold shortening product in the USA. Unlike products that only provide symptom relief, Zicam Cold Remedy is designed to be used at the "Pre-Cold" stage the first sniffle, sneeze, throat tickle or cough that signals the beginning of a full-blown cold. When taken at the first sign of a cold, Zicam shortens the duration of a cold. Matrixx Initiatives has been engaged in the development and marketing of better ways to feel better through over the counter innovative self-healthcare products. Zicam was invented by Robert S. Davidson and Charles B. Hensley in the mid-1990's. The name Zicam comes from a combination of the words "zinc" and "ICAM-1." Zinc is an essential mineral that has been found to be effective in shortening colds and relieving cold symptoms.1 ICAM-1 is the receptor that the most common cold virus, rhinovirus, binds to in the nose and throat to cause colds. Herbspro.com is proud to carry the entire range of this fine brand.